You need to follow 3 steps to make sure that every article you write provides you with the maximum return on your investment. The return that you’re looking for is more traffic to your website and more leads for your business. If you follow these three steps you will be sure to get the most traffic and most leads from every article you write.
#1 – Keyword Density is “Key”
There’s an ideal percentage of keywords you should have to get to the top of the search rankings (both on the article directory itself and in the search engines). If you have too many keywords per number of words you will be penalized. If you don’t have enough you won’t come up for your targeted keywords when they are searched. The most accepted range for keywords is 2-3% of the total number of words in the article.
#2 – Article Posting
Once you have an optimally keyword dense article you need to make sure that it is posted everywhere that it can possibly be posted! There is, however, one thing to keep in mind: Duplicate Content Filters. Duplicate content filters can destroy the effect your articles have on driving traffic to your website. In fact, if you’re not careful they can destroy your search engine rankings and nullify your online lead generation efforts!
The search engines want to see different, and therefore more valuable, content on your sites and on sites linked to yours before they reward you by placing you high in the search engine rankings. To avoid being penalized by the duplicate content filters you must altar your articles when placing them on any of your websites, blogs or pages. You must change it by about 40% to be sure you’re clear of the duplicate content filters. Or you can just wait until the content is already indexed in the search engines (takes about 3 days) before re-posting your article somewhere else.
#3 – Indexing Your Articles
The fastest way to spread your article all over the internet is to ‘bookmark’ it. Website traffic is directly determined by exposure so you need the most exposure possible. An example of a social bookmarking site is digg.com. There are many great traffic generating sites like this one, and they are all very easy to use. You simply create an account and submit the URL of any new page, post or article. You can submit the article directory link of your article, your blog, your HUB, Wiki, Lens, or anywhere else you may have posted it. Every unique URL with your content on it provides another opportunity to multiply your lead generation exposure.
To determine your keyword density of your articles go to http://live-keyword-analysis.com/.
For a step by step method of maximizing your article exposure without violating any search engine rankings ‘faux-pas’ or for a list of the best social bookmarking sites go to www.FullServiceOnlineMarketing.com.
The Online Selling Domination eBook is a great place to get started!
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